YP / Marbles is an Italian brand specializing in the transformation and sale of precious and semi-precious marbles. I personally oversaw the rebranding of the company with a design focused on luxury, minimalism, and aesthetic cleanliness.
When I first met Yamil, the owner of YP, he was dissatisfied with how his company communicated its value externally. There was something missing that would convey the concepts of luxury, elegance, glamour, fashion, and exclusivity that are typical of the brand.
So, I started by studying a new brand name, "YP Marbles" instead of "YP Marmi," to first give the brand a more international tone, but especially for the sound of the word "marbles," sweeter and more musical than its Italian translation.
I designed a brand identity entirely based on the logotype (or the "writing" that serves as the logo), drawing inspiration from the greatest high fashion brands that YP somehow approaches.
The distinctive feature is the slash, that oblique graphic mark resembling a marble slab, which also served us to give a specific connotation to all the online and offline communication of the brand.
